Hashtags are increasingly becoming a part of our daily social lives. Each and every social media platform now uses hashtags to provide better searchability to users. This searchability helps users to find the best products and services in their area. Instagram being one of the most widely used social media too allows use of hashtags on a large scale. Various location-based and online businesses make use of hashtags on Instagram to be found by their potential customers.
Hashtags can be a great tool for businesses over Instagram to reach out to their customers. Hashtag searches over Instagram are very popular and with the introduction of Instagram Stories, businesses have got yet another way to market and reach out to their potential users. Instagram stories is a feature by Instagram for its users to showcase their stories which run on top of the news feed in a round icon with Instagram-color ring giving it a prime location to catch users eye. So when you search for a hashtag or click on a hashtag, a search result shows up with all the relevant images in a gallery display. Similarly when you hashtag Instagram stories, those stories may also appear in the hashtag search results.
As hashtags are the most common way people search content on Instagram, if used in a proper way businesses can benefit from this. Using right hashtags specific to your brand and industry increases your chances of being discovered by people searching for that content. It results in increase visibility driving more traffic to your instagram profile. You can simply add sticker hashtags to your Instagram stories in two ways – as a sticker or as a text. Once you start your story, you can simply tap the sticker icon at the top to choose #hashtag from the available sticker list. To add a text hashtag to a story you can simply add them by tapping on the text icon(the letters Aa) and begin typing your chosen hashtag. Both sticker and text hashtags can be repositioned on your Instagram stories along with choosing colouring and background. After you upload an Instagram story along with a hashtag, you allow it to be discovered by anyone. People who discover your stories can come to your profile to view your other posts and stories adding additional value to your content.