Hashtags have turned 10 years old and their story began in 2007, when Chris Messina, a UX designer for Google+ suggested this idea in his tweet regarding using hashtag or pound sign (#) as groups on twitter. Though initially it was not much entertained but later this idea picked up huge pace resulting in the Hashtag Empire to what we see today. Hashtags are everywhere. You can see them on Social Media, TV ads, bars & billboards. Politicians use it to get people to vote for them like Donald Trump’s popular hashtag #MAGA or #MakeAmericaGreatAgain revolutionized his election campaign leading to victory. Today this hashtags are widely used on each and every social media like Google+, Facebook, Pinterest, Tumblr, Instagram, etc.
Following the popular trend Facebook too picked up the hashtag idea & introduced hashtags as tags used to categorize conversations between users. They offered these 3 usage tips for the hashtags:
- Search for a specific hashtag from your search bar.
- Click on hashtags that originate on other services, such as Instagram.
- Compose posts directly from the hashtag feed and search results.
The 2 main benefits for facebook to introduce hashtags are SEO and monetization. There’s a lot to gain from SEO’s point of view. A lot of traffic is diverted from Google to Facebook via #-tagged keywords in Google search results. As per Google’s Keyword Tool (), the word “#facebook” receives 3,760,000,000 hits which are [Exact] matches. Apart from traffic, the other main benefit for facebook from hashtags is monetization. Facebook already knew the potential of hashtags and have started sell trending hashtags to advertisers for some sort of paid advertising. So understanding how to use hashtags on facebook can be a key to your business’s success.
- Keep It Simple & Relevant
For hashtags simplicity is the key. People love to engage in what they can easily understand. Apart from simplicity, relevancy plays an important role. Any hashtag which is not relevant to the topic is a big no-no.
- The Idea Behind Hashtag
Before choosing hashtags for your brand make sure you do a little brain stroming in understanding the idea behind it. A small analysis about what people are talking about in your niche can do a good job in selecting best hashtags for you. Hashtags often fails when it fails to deliver the message behind them. So it’s important to define your hashtag so people know what the hashtag is all about.
- Keep it Light
Using more hashtags in a post can make it look like a directory. It is advisable to use minimum 2 hashtags and maximum up to 4-5 relevant hashtags. Keeping the post more informative along with proper placement of hashtags in continuity to the post can increase its engagement.