So you want to improve your SEO, and got all sorts of dodgy ideas from “SEO Experts”? Please read the following tips before you are making any irreversible mistakes. If you haven’t read our “beginners guide to SEO“, please read it before this guide.
- Don’t spam
When you spam, i.e. if you send lots of unsolicited emails with a link to your site, you may be blacklisted. Information sharing between the big ones – Facebook, Google, Microsoft, etc may actually cause you more damage than gain as your ranking will go lower, or your site may be completely blocked from any search results.
- Don’t copy/replicate/manipulate content
Search engines know how to check for original content. When you copy content, it tells the search engine that your site is not unique, not genuine, and may be used by spammers.
Manipulating content is also not smart. Do you sometimes read blog items on SEO, and then in the middle of the article, you get those manipulated useless tips which makes you look for another site? As an example, this blog website is pointing to bring traffic to TagPredict. So imagine the next point would be:
No…., YOU entered this blog article to read about SEO, and not to be pushed to buy software. So how did you feel when you read this line? The conclusion is, instead of manipulating texts, better to respect your readers. Your readers will do the link to the service you are trying to sell – by themselves.
- Don’t use faked back-links, cloaking or other search engine manipulations
When you move to the grey area, your gain is low, and your risk of getting blocked is high. Avoid such techniques!
- Don’t use hidden codes, “pixel” technologies etc
Google and Facebook HATE malicious code, or server side code hidden inside images or other on screen elements. When you use those, Facebook will reduce your post ratings to the floor, and Google may block you for good.
- Don’t redirect users / use landing pages
Using landing pages with redirect techniques is a very bad idea, even that it is recommended by some SEO experts. Google call it “sneaky redirects” and will end up in a very low ranking, and later on in blocking your site for good.
- Don’t buy a used domain name
If a domain name is for sale, you must check its history, as it may be blacklisted already. Better to use a newly registered fresh domain name – even if it is not so cool – than to use a cool domain name that was blacklisted / used by spammers.
- Don’t use heavy CMS frameworks
Some CMS frameworks (like MS Sharepoint or Drupal) are so complicated and may introduce such bad code practices, that your SEO ranking could go low due to it. Try to use main stream CMS frameworks (like WordPress) or even better – just use plain HTML.
- Don’t rush
SEO takes time. When you rush and expect rapid results, you may do irreversible mistakes.
- Don’t over open or over protect your site
sometimes it is tempting to close your site for user’s feedback (comments, etc) due to spam, or to fully open it (so you have content and traffic flowing in). Better if you open your site to comments, and moderate / filter spam. Yes it is hard work, but over time it would be appreciated.
- Don’t pay to fortune tellers
Do you get offers like “top ranking SEO tool for $10/month” or “Magic SEO for free”? Great, move them to the rubbish bin and get prepared for the long (but fun) hard work of SEO.